JD Institute of Fashion Technology believes that the creative journey of a student is aided by both classrooms as well be out of the classroom activities. The Institute conducts a series of workshops and sessions to enrich the experience and knowledge of its students. Recently, a seminar was organized for the Diploma in Photography Batch and for the Fashion Communication students with Sony, one of the leading digital company.

The workshop was led by Mr. Sameer Ashraf, Asia Pacific photographer and Mentor at Sony, India. He is also a filmmaker, editor, Photojournalist, and has worked with MTV, Barcroft Media, Discovery and National Geographic Networks.

Sameer demonstrated how photography as art and profession can actually turn into an exciting career for students and how to evolve as a professional photographer. He also emphasized the significance of innovation in technology and the future of photography. He introduced the Full-Frame sensor-based pro camera, the Sony a7R III and explained its performance and features. He also briefed on the facts of the other camera – Sony α7SMK 3.

Being a photographer you ought to be well versed with digital innovations and techniques. This workshop was one step for our students towards it.

Workshop with Sameer Ashraf | Department of Photography and Fashion Communication