An event manager is a professional who designs, plans, coordinates, and accomplishes an event in proper form. The event type can be a small gathering or a mega conference or festival or a corporate event.

Today the event manager has evolved from a coordinator to an experienced architect. This is a work in detail about responsibilities of an event manager in this contemporary world. The paper revisits core functionalities, skills, and a metamorphosed nature.

Core Responsibilities of an Event Manager

An event manager is an all-sided person who conceptualizes, plans, implements, and estimates an event. Though the duties will vary from one event type to another and the organization, the general roles are:

• Designing
• Conceptualization of event: It is a process where one defines the purpose, goal and the outcome that is expected out of the event.
• Identification of the target audience: This proves to be very helpful in framing a perfect profile for attendees so that the correct designing of the event can be done.
• Event concept and theme development: Develop a concept and atmosphere for your event that will be one of a kind and the most engaging.
• Budgeting and finance management: Work on a detailed budget for the event and make sure you do not overstrain or overshoot your budget.
• Logisting and Coordination
• Event logisting: Plan transport, accommodation, and travel requirements for guests and delegates.
• Supplier management: To ensure that suppliers deliver in time and the quality is as it has been assured.
• Provision materials and equipment: Source any necessary tools and materials for the event.
• Risk assessment and mitigation: Identification of various challenges and formulation of an alternative plan.
• Promotions and Marketing
• Identity and branding for the event: Establish a strong visual and messaging identity for the event.
• Public Relations and Media Outreach: Engaging media interest to cover the event, as well as public perspective of the event.
• Digital Marketing and Social Media: Running campaigns on digital platforms and social media spaces to specific targeted attendees
• Ticket Sales and Registration Management: ticket selling and registration details or registration data of people to attend an event.
• Execution and Delivery
• Set-up and Tear-down: Involves setup and removal of event equipment or place of event
• Staff management: Allocation and coordination of staff members, volunteers, or contractors involved in the event.
• On-site management: Ensuring the smooth running of an event according to the plan.
• Integrating event technology: Incorporating technology in a way that provides an appealing experience for the attendee and captures data.
• Evaluation and Analysis
• Post-event evaluation: A process of estimation of the level of success of an event entered against predetermined objectives.
• Data analysis: Collection and analysis of entrants’ and other event performance metrics.
• Reporting: The detailed process of informing stakeholders on an event.

Key Skills for an Event Manager

Several skills must be combined for the competent performance of an event manager, so the list would be:

• Time Management and Planning Skills: He should be organized and detail-oriented in planning.
• Roles in communication and interpersonal: A good relationship with the clients, vendors, and other members of his team.
• Problem Solving and Decision Making: He should be able to solve any problem that arises and make a decision within the shortest possible time.
• Creativity and Innovation: He should be able to come up with novel concepts and ideas for events.
• Good leadership and the management of the team involve the ability to motivate and instruct people and manage the event. This includes management of budgets and financial acumen, management of effective financial planning and control, negotiating and contract management skill to receive the best terms from vendors, and technical proficiency.

Changing Role of an Event Manager

This new frontier of event management is a backdrop of continuous and rapid change driven by technology, consumer expectations, and changes in global events. These are a few of the adjustments event managers make to these changes:

• Embracing technology: Ticketing and registration software, virtual and hybrid event platforms, data analytics. Attendee experience: Unique and engaging experiences created at the event. 
• Sustainability: Bring green sustainability practices into event planning. Measuring event impact: Quantifying events in such a way as to bring value to organizations. Specialized expertise: Specialization in a particular form of event. E.g. Corporate, wedding, festival. Conclusion
• Being an event manager harbors a career that is truly integrative of dynamic opportunities but stands second to none in requirements for strategic thought, operational expertise, and finally creativity. Tomorrow’s great event managers in the events industry will be those who can adapt to new challenges, be creative in the embrace of technology, and deliver exceptional experiences.

Note: The following describes the general job description for an event manager. Certain tasks and requirements will vary depending on the industry, type of event, and organization.