Visual Merchandising 101: 6 tips for iconic store displays

The basic purpose of visual merchandising is to get consumers to come to your store and get them to spend money. The trick to accomplish this, as most creative and successful brands have adopted, is to allow enough space for the merchandise to be seen. Stocking your store to the brim is only going to overwhelm your customers.

These six visual merchandising ideas will give your store a creative new look and appeal.

Use Technology

Technology is an irreplaceable part of our daily lives, so why not use it to sell your products? Think touchscreen walls and interactive displays with hands-on experience with digital and technology products. It has worked well enough for Apple Inc., and incorporating something like this in your store can work to your advantage too.

The Pleat Theme

The theme is all about putting up a variety of products on display to grab the shopper’s attention. Most stores usually have just one or two items, like shoes or clothes on their display. That’s just too common. Customers these days want to see a complete solution; what your products can do for them.

For example, if you’re an outdoors merchandising store, you can use wall designs to display some adventure and outfit your mannequins with your activewear collection.

Idol-ise Real Life

Use mannequins to display what people like to see. A mannequin that looks like a buff 20-year old will appeal more to people since everyone likes the concept of being always young and fit.

Or, you could use real people as mannequins. This is a fairly new, but an effective visual merchandising tactic that has given much success to Abercrombie & Fitch.

Guide Customers Through the Store

Once you know what your shoppers are looking for through the store, you will have an idea of what your customers are most likely to buy from you. This means you will know where to put your latest items and promotions so that you can guide your customer behaviour by dictating where your customers spend more time.

A Place to Sit

Commonly, shoppers arrive with the company and when this “company” has a place to relax and be comfortable, your customers will also have an easier time browsing through your store in leisure.

Easy to Understand Functionality

Make your display such that it clearly states the difference between two different products of the same category. Take shoes, for example. A wall art that clearly mentions the purpose of each variety of running shoes will make it easier for your customers to find what they are looking for.

Tweaking any of the above concepts to suit your needs and applying them will help you successfully approach your visual merchandising goals. So, which one is going to be your choice of display? Tell us in the comments below.

Retail signage and Pleat themes are just a few ways to acing store displays. Learn about the nitty gritty of the same with a Diploma in Visual Merchandising from JD Institute of Fashion Technology.