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Designers: Ojal Demello, Radhika Monu Dhulapkar & Vinoshka Fernandes
Urban 80’s Bollywood – A Tribute to 80s Bollywood fashion
At the JD Design Awards 2023, JD Institute of Fashion Technology, Goa students Ojal Demello, Radhika Monu Dhulapkar, and Vinoshka Fernandes displayed their ‘Urban 80’s Bollywood,’ collection. The moniker, urban 80’s Bollywood, pays homage to the Bollywood style of the era. The goal of the designers was to display the fashion and evoke nostalgia in viewers. The collection tries to present an updated take on Indian fashion from the 1980s. The designers were particularly inspired by the distinct look and atmosphere that this era exudes. The clothes made are for women in the age range of 21 to 30 who are strong, independent, fashionable, and individual.
Their collection was influenced by Bollywood films and music. As children they would begin dancing to the Bollywood songs from the 1980s after hearing their parents play them, especially the romantic ones. This nostalgia led to them paying homage to the film industry they grew up watching and listening to.
The designers chose the 1980s era because of Sridevi, who was a well-known heroine during that time, and they adored her for her distinctive style. They took inspiration from a variety of songs and movies, including Hema Malinis’ movie, ‘Satta Pe Satta,’ Sridevi’s movies Chandni, Mr. India, Nagin, Sultanat, Tofah etc., Juhi Chawla’s movie Qayamat Se Qayamat Tak, Madhuri Dixit’s movie Tabeez etc. Their personal favorite song unanimously is ‘Hawa Hawai’ from the movie Mr. India.
Though Sridevi was their main inspiration they were inspired by various other elements from that era like Parvin Babi’s head band, glitter dresses, exaggerated jewellery, midi dress etc.
The summer party wear line of Urban 80’s Bollywood has the following characteristics – fashionable, contemporary, sustainable, one-of-a-kind, and new. The clothing was made of georgette chiffon, net, and suit material. For the clothing’s cutting, stitching, seam-finishing, and trimming, they followed Helen’s process. The colours used in the collection were pink, red, white, and black.
JDDA 2023
www.jddesignawards.com
