Tredative – Change – JD Annual Design Awards 2018

Award: Best Retail Collection
Collection Name: Tredative
Designer: Santhosh Raj T R

Tredative, a dramatic collection which signifies the change in the traditional south Indian jewellery by not disturbing the beliefs and concept that have been there in the minds of the consumers. Drawing inspiration from the peacock, lotus and Indian goddesses that are followed and accepted in the tradition, this collection is built on the same with more of positive and negative spacing. The idea behind it is to rework on the same motives but with a different view. Different types of stringing and crystal beads are experimented to add a colour and a modernistic touch to it. The change is to make the exaggerated pieces in lightweight which can be highlighted on the wearer easily. A true collection for the brides or for the people attending the wedding. Presented by: Santhosh Raj T R.

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