The Future of Fashion is Fur Free. Here’s Why

Gucci, Micheal Kors, Hugo Boss, Armani – do you know what all of them have in common apart from being high-end luxury fashion brands? They are all fur-free right now! While for many fashionistas fur might represent luxury and old-school glamour, for others it means needlessly killing animals for vanity. And the latter group is coming out the victor in this fight for an anti-fur fashion industry.

Millennials are more concerned with fashion being sustainable and environmentally responsible. High-end brands understand this and are adapting to the requirements of their customers.

Individual designers aside, London Fashion Week has also gone fur-free, making it the first of many fashion weeks to adopt this motion. None of the designers participating in LFW used fur in any of their collection.

Here are five luxury fashion brands who have decided to go anti-fur.

Gucci

Marco Bizzarri, Gucci’s president and chief executive officer, announced at the 2017 Kering Talk in October that the brand will be going fully fur-free from their Spring 2018 collection onward and the current fur products will be auctioned with the proceeds going to an animal welfare fund. This initiative by the brand had the desired effect and as a bonus, many other brands are following in its footsteps.

Armani

One of the first brands to go anti-fur, Armani announced its decision to stop using fur in 2016. The brand will turn to other eco-friendly alternatives to fur, which is made possible by technological progress over the years.

Versace

Donatella Versace, in an interview for The Economist’s 1843 magazine, announced that the brand will be going anti-fur. The designer quotes, “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

Michael Kors

According to Vogue, the brand committed to going fur-free in December 2017 and claimed that the use of fur in their apparel would phase out by December 2018.

Burberry

Under the leadership of Riccardo Tisci, Burberry’s newest Chief Creative Officer, the brand announced that they will be going fur-free with Tisci’s first collection. They will stop using stop using fox, mink, angora, rabbit and Asiatic racoon fur in all their products.

The fashion industry is considered to be among the top polluters in the world. Stopping the use of fur is just a step in the right direction by the industry since fur requires the use of toxic materials to make different colours. The fashion industry is committed to being environmentally conscious and their commitment to being fur-free just proves it.

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