Talk Session with JUEL Brand: Jewellery Department

JD Institute of Fashion Technology recently organized an informative and interactive talk session for Jewellery Department with Ms Anjana George (Director, Design Head at JUEL – World Jewellery).

JUEL is a brand initiated by Chemmanur jewellers. Carrying forward the same philosophy of Chemmanur, the brand captures the trends of today and creates intricate pieces. Ms Anjana George (Director, Design Head at JUEL) is certified gemologist and a diamond grader from Gemological Institute of India. She has valuable expertise and is in the business for many years.

Ms Anjana talked about the key benefits of the jewellery market and what roles a designer has to incorporate in order to become successful in the industry. She also spoke about the importance of the Manufacturing process and how it works? Precision and attention to detail are equally necessary for a successful jeweller. Having this essential knowledge helps one to understand the technical aspects of design.

Later, the talk session led to a small activity. The students of the fine jewellery course were exposed to multiple designs and jewels and had to choose anyone they like and explain why? The purpose of this activity was to let them discover their USP and clientele.

The session continued with the next area of discussion of diamonds and its emergence. They were given basic information about Golconda Diamonds and RBC Diamonds. Ms Anjana explained being in the jewellery industry, it’s a must to have knowledge about diamond grading as it qualifies one to be genuine and trusted.

Later, she ended the talk with few career advice and opportunities which was quite fruitful for our students.