The use of fashion social networks has made the Internet, and more specifically, Instagram and TikTok the mainstream of fashion. In this blog, let’s find out how role of social media in fashion trends, the position of influencers in fashion trends, and how students at JD Institute are using social media platforms for designs. 

The social media influences on fashion

Today, social networks are the main trends in the sphere of fashion. Largely due to the internet’s influence and social media usage such as Instagram, TikTok, and Pinterest, people get to access current trends as well as designs from different parts of the world. 

Real-Time Trend Setting 

People or fashion experts and magazines and fashion shows that were prestigious in the old days were the ones that set the trends for people to follow. Today, they are created in real time by millions of users on social media platforms such as Facebook. Hashtags used in sharing wardrobes such as Instagram’s #OOTD (outfit of the day), fashion challenges such as TikTok and style boards such as Pinterest make it easy for trends to trend. It is harmonised by social media platforms where trends may originate from influencers, street style or even a common consumer bringing up social media and fashion trends to levels that were previously inconceivable. 

It is important to note that visual platforms should hold the power in any marketing endeavour. 

To begin, fashion is well suited for platforms like Instagram and TikTok because the two platforms are almost entirely visual. Instagram is primarily associated with carefully filtered feeds, in which accounts, particularly in fashion, share styled outfits, while TikTok is rather short and fast clips essentially showcasing fashion challenges or following current trends. It enables designers to test new ideas and concepts hence the role of social media in fashion trends goes through very frequent changes within not more than a year. 

Influencers’ Responsibility For Fashion Trends 

Today, one can say that the role of influencers in fashion is among the key decision-makers in the fashion niche. Who better than these millions of followers online to make and break trends in a day, making obscure pieces practically everyone wants? 

Influencer Marketing in Fashion 

Fashion influencers are the new marketing wonders for brands because they bring major value to marketers. This is because by gifting or sponsoring influencers, brands can be able to parade their clothing to large audiences and to followers who are usually engaged with what is being posted on the influencers’ pages. They therefore often are friends that people trust to recommend good fashion appropriate for them. This leads to an instant call for the products they ‘endorse’ hence implying an instant sale and trend in the market. 

Micro-Micro Influencers as well as Niche Fashion Trends 

Trends are not defined by the influencer with millions of followers and thousands of comments, shares and reactions. Another form of influencers with tremendous impact is micro-influencers, those with less number of followers but with high levels of engagement. These people mainly focus on the various styles of dressing in fashion and make it their duty to make sure that such styles reach other people. Their ability to present new concepts as well as respond to certain group demands makes trends of fashion in social media more diverse. 

Social media influences on fashion

Boasting blazers, layering to contemporary casual wear, almost all the current tendencies in trends that are associated with fashionable clothing can be attributed to fashion social networks. Now let’s try to understand how this impact is realized in today’s practices. 

The Impact of Social Media on Streetwear 

Streetwear is a perfect example of the fashion trend that has been boosted by social media. The relaxed and anti-establishment vibe of mainstream streetwear has become viral on such media channels as Instagram and TikTok. Credential and non-credential fashion lovers wear streetwear often allowing it to become popular among a wide audience. 

Social Media and Its Impact on Trending Brands: Analysis of Fast Fashion 

Social media influences on fashion have also boosted the expansion of fast fashion, where companies such as Zara and H&M can promptly adapt to the current trendy looks available on social media. Hence, consumers now demand brands to imitate such trends in equal measure, and without much consideration for sustainable fashion. This ever-accelerating process of trend-setting and trend-following is imperative for the industry as much as it is a concern. 

Marketing Communication

Because social media is now playing a major role in fashion future designers need to learn how to use these tools. Chemtai further emphasized skills that are imparted to students at the JD Institute including how to use social tools like Instagram or TikTok in marketing fashion designs, and creating one’s brand. 

Role of Social Media in Fashion Trends

 In its curriculum, JD Institute has included social media marketing as a major component of what it entails. This class teaches the students how to effectively advertise their designs on Instagram, how to make trending fashion videos on TikTok and how to engage with fans to gain a fan base. The institute also encompasses the issues of quantification, metrics and tracking analysis, algorithms and audience affinity. 

Collaborating with Influencers 

Concerning promos, students are advised to partner with influencers in the market to make their pieces popular in the market. Thus, it can be stated that understanding how to collaborate with social media fashion influencers increases the students’ chances of their creations being noticed by a larger audience, as well as the possibility of making a difference in the highly saturated fashion market. 

However, the new age of digital technology indicates that the role of social media in fashion trends will only increase. Historically, social media, particularly Instagram and recently TikTok has been influential in how people come across, engage and purchase fashion. JD Institute is preparing students to work in this setting by giving them all the tools necessary for success in an industry strongly influenced by LinkedIn. 

By being aware of the social media influences on fashion, aspiring designers can accept the opportunities offered and initiate themselves as pioneers of the fashion industry.