Phoenix Market City Installation – Promotion of sustainable textile

In recognition of Indian culture and its importance, JD Institute of Fashion technology did an art installation to share the knowledge of sustainable Textile art and natural dyeing practices in our holistic culture. The art installation is not about just making it visually attractive for spectators, the work it takes to offset the damages cause by the textile industry. The rise of “fast fashion” has made the global textile and apparel industry one of the most resource-intensive industries in the world – resulting in toxic pollution, unethical labor practices and mounting waste.

We love to share the art work that highlights the history of fabric dye with a special emphasis on the harm caused by synthetic dyeing. the increased demand for textile production and the use of synthetic dyes to make those products has caused the dye wastewater to greatly harm our environment. The textile industry is the 2nd largest polluter on the planet followed by oil. The harsh chemicals released during industrial dyeing damages aquatic systems and make drinking water dangerous.

The art of making natural dyes is one of the oldest known to human. In India, it was used for colouring fabric and other materials. Though the very earliest dyes were discovered by accident using berries and fruits, with experimentation and gradual development the vegetable dyes have resulted into a highly refined art.

India’s expertise in natural and vegetable dyes date to ancient times. The Veda, India’s most revered scriptures, refer to the tinctorial properties of several dye stuff using centuries ago. (uniforumtz.com) There are also references to dyes and their use in the “Arthasastra of Kautilya. Later works confirm that the weaving and printing on fine textile were part of a continuous tradition. The cave painting of Ajanta bears testimony to the use of printed and dyed costumes nearly 1400 years ago. The use of mordanted cotton yarn and fabric found in Indus valley site of Mohenjodaro. The Indian craftsman’s knowledge of the technology of mordants and its use in textiles remained a closely guarded secret for a long time. India had a virtual monopoly in the production of dyed painted and printed textiles.

JD institute always stands for viable products, and one of the major training given to the JEDIIIANS is promoting sustainable products in their creation and collection.

Its time to wake up and save for our future, lets start with sustainable, eco-friendly and ethical products and inspire the world of textile dyeing by promoting natural dyeing to users.