The Design of Everyday Things written by Don Norman a book, about how design serves as the good communication between the object and the user. It talks about how good designs fit our needs so well that the design becomes invisible. It also talks about communication which is very important especially when things go wrong.

Hooked, a book written by Nir Eyal for product managers, designers, start-up founders and for all the people who understand how products influence our behavior. The book explains a- four-step process called “hook cycle”, which is followed by all companies to reach their ultimate goal.

SPRINT– “Solve Big Problems and Test New Ideas in just five days” –Jake Knapp. A New York Times and Wall Street Journal’s best seller and a must read for budding UX designers. It is a practical guide for critical business questions, solved in just five days. It is a venture by Google and helps us learn how to combine imagination, design thinking and a stop-clock to solve some of the most pressing challenges in the Tech industry.

Don’t Make Me Think by Steve Krug is a book about Human Computer interaction and web usablity. A go-to read book when it comes to understanding and implementing usability principles, it talks about how users navigate the web, and what their reading pattern is like, online.

USER FRIENDLY, by

Cliff Kuang and Robert Fabricant. A must-read for anyone who loves well-designed products. User Friendly guides UX Designers through the hidden rules and how design shapes our behavior

Creative Confidence, book written by UX Designers, Tom Kelley  and David Kelley. The book explores the notion of building empathy with all the relationships with all ‘customers’, be it a user, a client or a employee. The author tells us about the principles and strategies that will allow us to tap on our creative potential.

Lean UX, by Eric Ries. An approach to interaction design is suitable for today’s web driven reality. The author tells us the techniques, principles and tatics to learn UX and to experience with design ideas and to use them. Experimenting with design ideas and concepts, validation using real users based on the feedback and learnings.

ABOUT FACE, by Alan Cooper, Robert reimann, Christopher Noessel and Dvaid Cronin. One of the most inspiring books for UX Designers, Digital Designers and Interaction Designers. The author explores the valuable principles about thinking from the user’s perspective and tells us how to design user-centered products.

Design Your Thinking, by Pavan Soni. A book about the toolsets, skillsets and mindsets required for creative problem solving and practicing Design Thinking. This book attempts to offer a practitioner’s perspective on methods of design thinking can be applied across a range of domains, including everyday problems.

Emotional Design- Why we Love (or hate) Everyday Things, by Don Norman.

Here in this book, Emotion plays a crucial role in the ability of a human in understanding the world and how they learn new things. Emotional design articulates the profound influence of the feelings that objects evoke, where a person is willing to spend thousands on a particular brand or product. Emotional Design will appeal not only the designers and manufacturers but also the seller and the readers.