As part of the Fashion Styling module, the students of Post Graduate Diploma in Fashion Communication 2018 batch presented a unique live mannequin styling display, a one of a kind attempt in the institute.

Fashion styling is a medium used to create a customized style for individuals, artists, fashion houses and clothing brands. Rather than attempting a styling shoot, the students experimented by styling live mannequins. However, the concept of live mannequins is not new, it has been part of displays world over and in some stores in India. To see students pull it off was eye catching and commendable, especially the models who had to stand without flinching to represent mannequins and the vision of the students.

The bright bold colour palette evident in pop art has forayed into the fashion industry since its introduction in the 1950s. It’s happy go lucky, playful vibrancy was incorporated in styling the mannequin. Rather than dressing up the mannequin from head to toe in pop art inspired look, the students added elements of pop on the sunglasses, wrist, clutch, mismatched footwear, earrings and exaggerated lips cutout against a bright colourful backdrop.

The theme represented consumerism and the evils of over spending due to fast fashion. The manufacturing overdrive due to over buying had caused a direct impact on the environment and has been aptly represented through the nook around the “mannequin’s” neck. The sunglasses were added to save the eyes from the heat due to global warming. Clothes were also strewn all over the floor to represent the consumerist mindset.

The theme centred around an Electric Damsel and represented the concept of balance and imbalance. The top half of the model was represented by colorful headpiece, earrings, bright long sleeved top and neon make-up. To balance the excess on the first half, the bottom half had a one toned skirt and white sports shoes with neon laces. A piece of multi-coloured fabric was placed under the mannequin to represent flooring. The overall look alternated between the two extremes.

Mermaid formed the inspiration for the mannequin styling. To break the monotony of the preconceived outfit of a mermaid, the students dressed the mannequin in the colour of the ocean. Whereas, the scales were highlighted on the collar bones with make-up. Centred around a beach theme, the mermaid was given sunglasses to wear which were styled with sea shells and pearls. The other accessories included a string of pearls around the waist and pearls on the lips alongwith a pearl anklet. The mermaid was also given a sea shells ring. The backdrop too reflected the sea theme alongwith the log, greenery and sand to complement the look.

The students created a colorful visual and played around different themes. The concept of a live mannequin created intrigue and was an out of the box presentation of fashion styling.

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