JD Institute of Fashion Technology organised its 29^th Annual Design Awards Night, a 2 days of fashion runway show on 19^th and 20^th May, 2016 at the Lalit Ashok Hotel in Bangalore.

The theme of the JD Annual Design Awards,  ‘Untold Stories’ was conceptualised keeping with the Government of India’s initiative, ‘Make in India’, where the gen-next designers will focused on narrating the untold stories of our artisans, craftsmen and weavers, thus celebrating the rich heritage of our textile and clothing history, which is deeply  ingrained in our cultural fabric.

In this prestigious Fashion Awards night, the Institute recognized the extraordinary design excellence and innovative skills of the graduating students. The students collaborated with various artisans, craftsmen and weavers to create ready to wear line that will capture the essence of traditional yet modern India. The show witnessed almost 42 collections with more than 300 garments from our gen-next designers.

Eminent choreographer and actor Rahul Dev Shetty directed the fashion runway show, and was showcased by 35 top models from Bangalore, Mumbai and Delhi. The event was attended by eminent personalities from the industry, including wholesalers, retailers, department stores, purchasers, boutique owners, importers, manufacturers and crème de la crème of Bangalore’s social circle.

Besides, an experienced jury of experts, selected from amongst the distinguished of the fashion fraternity, lifestyle and luxury industry evaluated the collections of these young designers and elected the winners based on their vision, interpretation, innovation, business, social responsibility and creative skills.

The winners list for Day 2 include Designer Komal Samdariya with the collection name Zingara, in the category, Best creative concept-Amalgamating ideas to create a unique design, technique or application require an eye for detail and creativity. This collection displays how the most unpredictable sources of inspiration can create masterpieces. A collection inspired by Bohemian-gypsy, ‘ZINGARA’ lets you breathe and feel the freedom. The designer and artist Marissa Miranda whose products are not just hand-made, but are an amalgamation of century-old crafts and modern design aesthetics.

Designer Manogna Gollapudi won in the category Jury award- A special mention from the mentors for a collection which has displayed a die-hard attitude and a strong focus in the most unfavourable moments. With the collection name Marioneta, the inspiration lies behind the ancient puppet art form from Andhra Pradesh. Vibrant Colour combinations and god-inspired motifs are the key elements of this art form. The fall winter collection is inspired by the works of Srinivasulu who uses leather techniques, vibrant colours and modern floral motifs.

Mansi Saraf a designer with the collection titled Vogel won the category Most commercially viable – Immaculate Execution is the most important aspect of a design. The market value of a design rests in its appeal for a customer. This collection truly stands for a design which can translate into sales.  inspired by the work of artist Haider who incorporates elements from handloom into the collection. Tussar silk pieces feature subtle bird motifs while the colour palette of royal blue, steel blue, black and grey enhances the essence of the collection.

Winners from the diploma batches include designers Vaishaki US, Sonia Bohra with the collection name Sakan Ato in the category, Most contemporary- These collections are a testimony for the vision of the designers to amalgamate ideas across a broad spectrum. They are masterpieces of thoughts and execution in tune with the spirit of the times. Artist Archana Thimmaraju’s abstract fish paintings portray varied emotions like happiness, sadness, anger, etc. The smart day wear autumn winter collection titled “SAKAN ATO” is designed for working class women that take its inspiration from abstract fish painting.

Designers Juweriya tasneem, Madhuri D, Samantha Michael, Shubham Sanghvi with the collection name In Bloom won in the category, Best Design Collection– A comprehensive and consistent performance in areas of research, design development, application and execution. A designer who blended trend, creativity and vision with a true spirit. Collection “In Bloom” is inspired by the work of the artist ABDULLAH BAIG. The collection uses fabrics net and crepe for the layering of garments in a colour palette of serenity, off-white, and pistachio green; the highpoint of the collection being the abstract floral appliqués and sheer patchworks.

Ouvre designed by Vimhakhonuo Esther, Nivedita Burnwal, P Murali Krishna won in the category Best creative concept– Amalgamating ideas to create a unique design, technique or application require an eye for detail and creativity. This collection displays how the most unpredictable sources of inspiration can create masterpieces. The theme of the collection takes its inspiration from the paper collage art of multi-talented artist VithuseTemi from Nagaland. Made from plain weave jute blended fabric which has a coarse texture the fall winter collection is designed for the women in San Francisco and in colors of maroon, beige and black.

Designers Sethi Ritika Jain, Akhila Baby, Janvi M Surana, Shikha Pradhan with the collection name Woven Dreams won in the category, Most commercially viable – Immaculate Execution is the most important aspect of a design. The market value of a design rests in its appeal for a customer. This collection truly stands for a design which can translate into sales. The evening wear collection made of black polynosic fabric and georgette makes use of artist Mohammed Arshad Ali’s rare embroidery in geometric motifs for the middle-eastern women.

The final set of awards on Day 2 was Jury awards which was shared by two groups Scissor Me and Aikya. Jury award-  A special mention from the mentors for a collection which has displayed a die-hard attitude and a strong focus in the most unfavourable moments.

Artist Bhanu is known for creating textured embellishments out of acrylic paints. These embellishments have been used as detailing for the resort wear collection titled, “SCISSOR ME”. The collection was presented by Sneha Priya M, Masume Dewan, Ishwarya M Reddy. Artist Sheetal’s needlework that involves both jewellery motifs & embroidery is the inspiration behind Collection –Aikya. Made of felt fabric the evening wear collection is designed for the new age women, in a colour story of green and maroon. The collection was presented by M Bhavya, Payal A Marlecha.

The JD Annual Design Awards Night is a celebration of the culmination of a successful academic year. The event was organised to recognize the hard work and dedication of the students and celebrate with them as they stand at the threshold of a new chapter in their lives.

About ‘Untold Stories’ – Mission & Vision

Indian craftsmanship have been known since time immemorial and is appreciated and celebrated worldwide for its richness, diversity and the story telling artistry. With a long standing history of textile, design stories, and an ancient legacy of culture, India has it all to make its fashion and garment industry one of the biggest success stories. This can be achieved only if we acknowledge and work hand in hand with the untapped talent pool of skilled artisans and craftsmen.

Our skilled artisans are an integral identity of our country-India, which forms the story of our diverse culture, a celebration of our traditions; craftsmanship and exquisite creativity.  The project aims to give recognition and honour to the country’s innumerable skilled artisans, craftsmen and weavers, and bring them to the centre stage, who are almost on the verge of extinction because of lack of awareness and administrative support. The event will create a platform for the artisans and craftsmen to display their work, ensuring a mutually beneficial relationship and at the same time give them the much needed respect and dignity that they deserve.

Photo Courtesy : Jerin Nath

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