Indian Fashion labels have been excelling their names in the fashion industry the past decade, coming in with their various collections infused with the Indian culture and heritage, with a twist of modernism. These brands have also been contributing to the aim of ‘Restoring Earth’ and ‘Savouring Indian Culture and Heritage’.

Some of these fashion labels, despite the tough run during the on-going pandemic, have proven their quality and deliverability. This has gained them their loyal customer base.

Here are the 9 Top Indian Fashion labels that have taken the Indian audience off their feets:

1. Alamelu

Alamelu is a luxury fashion label from the House Of Angadi that focuses on prét-a-porter (ready-to-wear). This label views Indian Culture and Heritage through the global lens. The debut collection that was launched in October 2020 showed us the creative director’s play with Ikat, houndstooth, Uzbeki motifs and Yayoi Kusama-inspired polka dots that were beautifully separated with modernized luxe silk.

2. Aroka

An Indian Fashion Label that exemplifies the beauty of imperfections with compliments of exaggerated silhouettes, layered textures, raw fabrics, and distressed details. The message that the designer wishes to convey isn’t just furtive, but is also illuminated on the shoulder, belt or back of her ensembles that have slogans of various kinds.

3. APZ

This Indian Fashion Label is only a year old, despite which it has gained immense popularity for its co-ord sets for urban sophisticates. Their designs are the most popular for the instant ready-to-wear collection that consists of pantsuits, monotone silk dresses, shirts with exaggerated sleeves. The dressy and functional with a hint of sexiness promises an instant compiled look. Through this brand the saying ‘Maximum impact with minimum effort’ is proven.

4. Jaywalking

This ever so fresh Indian Fashion label was launched in 2019, Mumbai. Their clothing is gender neutral and is perfect for the streets of Mumbai. The silhouettes in the label are known for their ‘hypebeasts’ vibe that keep the trendsetters on their feet. 

5. Summer Somewhere Shop 

The Mumbai based fashion label keeps the summer spirit alive and happening, no matter which season it may be. Apart from being a summery fashion label, they are also a conscious label that works towards sustainable clothing. Their styles are mostly fun filled with dainty florals and the 90’s vibes that have caught the eyes of many celebrities such as Alia Bhat, Athiya Shetty, Jhanvi Kapoor, and many more.

6. Essgee

With the numerous weekend getaways, staycations, never ending WFH, Sagrika’s Grover’s fashion label is not a stay home staple for quite a few. Her silhouettes and ruffles have won the hearts of many, over the past year, and continues to do so. The best selling collection is the Disco Biscuit that gave the Indian Fashion Label its recognition.

7. Guapa

Guapa’s are fun yet sophisticated. Her collections are a fusion of resort with classy, that make it the perfect add on for any staycation, while sipping on cocktails on the balcony. The silhouettes are mostly layered maxis, either with stripes or floral patterns and prints. The lovely maxis are finished with the ruffles at the buttomo giving it out a 90’s vibe. 

8. Gaya

Gaya by Gayathri Khanna, after two decades in the garment manufacturing industry, decided to venture upon her own label. She launched her loungewear collection in 2020 that could not have been a better timing. Her glamorous collections of sweatpants, pyjama sets, kaftans, and tee are the perfect addition to the quarantine wardrobe collection.

9. Smoke Wear

This Indian fashion label is a hypermodern gender-fluid streetwear fashion line that’s edgy whilst maintaining the contemporary luxe aesthetic together with a spotlight on monotone complementing one another. As their line aslo focuses on creating eco-friendly products, their recent collaboration with Lovebirds is a line of upcycled, handwoven and sustainable pieces that are equal parts androgynous and monochromatic. The timeless and complex co-ord sets, oversized shirts and drawstring dresses are splashed with nonchalant checks and polka dots.

Indian Fashion labels have evolved with time and have begun creating their mark in the fashion industry internationally. As the fashion industry walks towards a much more sustainable world, more and more Indian fashion labels have also started touching the roots of Indian culture and heritage with regards to fabric processing and choice of fibres. When looking for much more sustainable materials, it is important to understand the basics of textiles and the requirements for the desired use. To know about the basics of textiles, there are design colleges, and among those, JD Institute is one of the best colleges in Bangalore, known for their infrastructure and well knowledged faculties. They are also affiliated with Bangalore Central University for their degree courses, making them one among the best in Bangalore.

Indian Fashion Labels: Top 9