Hatch: Junior on Board – Change – JD Annual Design Awards 2018

Award: Best Retail Collection
Collection Name: Hatch: Junior on Board
Designers: Neethu Shaji and Tanuja Jangir DFD August 2017

Hatch celebrates western maternity wear collection for the woman who is undergoing a transformation to becoming a mother and beyond. This chic, elegant and classic collection liberates the mind, glorifies the body and ensures that the mother to be and child both enjoy the entire process. The collection comprises of sustainable fabrics and innovation, with the usage of separates and functionalities which allows the consumer to own seven different designs at lower cost. Its functionalities adapt to the changes in the body and solve the stigma of breastfeeding in public places. The vibrant colours, subtle prints and flowy designs used in the line ensure ease of movement and comfort to the wearer and the child. A combination of classic and comfy inspired by peaches is presented by Neethu Shaji and Tanuja Jangir from DFD August 2017.

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Photo Courtesy : Jerin Nath (@jerin_nath)

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