Guest Lecture for Fashion Communication and Fashion Business Management students | JD Institute

JD Institute of Fashion Technology aims to engage students with lots of experimental and practical learning apart from just the textbooks. Several eminent speakers and industrialists visit the institute to hold interactive sessions with our students. This time for Fashion Communication and Fashion Business Management students JD Institute organized a guest lecture on Fashion and Retail Management with Ms. Mamatha.

Mamatha Shankar has done her Masters in Fashion Management and has interned with Van Heusen. Currently, she is the Retail manager at Tarang Arts. – A store that deals with authentic handicrafts and products that depict the traditional craftworks of India.

The purpose of the Guest Lecture was to have a healthy interaction with students and make them understand the core aspects of Fashion and Retail Management.

Fashion is not only restricted to clothing. Once the clothes are designed and manufactured, they need to be sold. That’s where the role of retail manager comes in.  Ms. Mamatha highlighted on the key retail store operations and how important it is to handle each of the segment.

Through her presentation, she spoke about area management, product management, store layout and the impact of VM on Sales. She also spoke about Branding and marketing aspects. “A good or a bad Retail experience may affect branding. Thus it is an important segment of the industry.

Apart from the technical details; Ms. Mamatha also shared her own experience and job roles which one has to follow while choosing this career path. Since Retail Management is an integral part of Fashion Communication and Fashion Business Management course, the session was fruitful and informative one.