Glamour of the 80s by Manish Malhotra – IAA World Congress 2019, Kochi

International Advertising Association (IAA) is a marketing and communication event that is held every alternate year. The event covers marketing, advertising, communications and related fields. The 44th edition of IAA was held in Kochi from 20th – 22nd February 2019 at the Grand Hyatt-Lulu Convention Centre, Kochi. The event witnessed dignitaries from various walks of life. The esteemed panel of speakers included Mukesh Ambani, CMD, Reliance Industries; Andre Agassi, former tennis great; Chris Tung, Chief Marketing Officer, Alibaba Group; Sri Sri Ravi Shankar, Spiritual Guru; Amitabh Bachchan, actor and so on.

The 3 days convention was peppered with entertainment for the attending delegates and speakers. One of India’s finest designers and a favourite of the crème de la crème of Bollywood and high society, Manish Malhotra curated a fashion show titled, ‘Fashion and Flavour of India’. He showcased 80 garments of the collection which were inspired by the glamour of the 80s. The students of JD Institute of Fashion Technology, Kochi had the honour to meet and interact with the designer and his team. The students also got an opportunity to volunteer for the show.
The collection had an amalgamation of women’s wear and men’s wear. The men’s wear had models walk down the runway in layered and textured looks. Whereas, for the women’s wear, the models sashayed down the runway in voluminous garments, high slits, ruffles and frills. The designs had mirror work, sequin embroidery and 3D embellishments. The shimmer and sparkle only added to the magical night. The show was choreographed by yesteryear model and coordinator

Lubna Adams.
Some moments from IAA Kochi 2019 event: ‘Fashion and Flavour of India’