Design thinking Workshop by an Industry Expert | Fashion Communication Department

Design Thinking is a systematic approach that helps traditional thinkers to develop new and innovative solutions. It is a fundamental key to a successful prototype. Recently the current batch of Post-Graduation Diploma in Fashion Communication had a week-long workshop on Design Thinking. Mr. Rajesh, alumni of NIFT Chennai, with a decade of experience in the industry gave our students an entirely new perspective to look at things.

The students had a great time with an extensive discussion of various case studies with the emphasis on product development. The whole idea behind this workshop was to make them understand how the industry works practically. This knowledge helped them to think from both the designer’s and customer’s point of view, thus creating a human-centric appeal in the designs. At the end of the workshop, they were assigned to create a product prototype of their own. They came up with unique solutions that people usually face in their day-to-day life. Entertainment, education, travel, beauty and were the basic sectors from which a common problem was found. On the day of the display, there was an interesting exhibit of ideas ranging from earphone holder pouches, detachable wardrobes, and innovative makeup products etc.

Students added that this workshop was quite an informative one. Sharing inputs and expectations from the industry itself pushed them to think beyond just an academic context.

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