MA in Fashion Communication
18/04/2024 2024-12-12 12:38MA in Fashion Communication
About Course
The MA in Fashion Communication is a two-year postgraduate program at JD Institute of Fashion, designed to explore the expansive potential of new media, visual communication, and digital tools. This program enhances the innovative capacity of students in the field of fashion and equips learners with the essential skills and knowledge to meet the dynamic needs of the industry while encouraging them to identify and develop their specialized interests. With a curriculum that emphasizes the versatile and evolving nature of fashion communication, the course highlights its significance in engaging with the public and shaping fashion narratives.
This MA in Fashion Designing provides a platform for students to delve into areas such as fashion styling, photography, and content creation. By fostering creativity and technical expertise, the course empowers students to experiment with both traditional and modern media approaches. Throughout the program, participants gain a deeper understanding of communication fundamentals and apply them to contemporary practices, emphasizing end-user satisfaction and relevance.
Why Choose MA in Fashion Communication from JD Institute?
Choosing an MA in Fashion Communication from JD Institute is a strategic step toward a dynamic career and choosing JD Institute will offer a cutting-edge curriculum that bridges the gap between creativity and industry demands. The MA in Fashion Designing program equips students with advanced knowledge in branding, public relations, visual storytelling, and digital communication, tailored specifically to the fashion domain. Faculty members, who are industry experts, provide hands-on mentorship and exposure to real-world challenges through workshops, internships, and collaborative projects.
Course Overview
The MA in Fashion Communication program is crafted for those who envision a career in areas like fashion journalism, styling, advertising, or media-related fields. It delves into communication strategies for a variety of channels—traditional and contemporary—while emphasizing audience analysis for better engagement. Students pursuing MA in Fashion Designing are trained in the essentials of fashion knowledge, significant events in fashion history, design thinking principles, journalism practices, typography, editorial techniques, photography, styling, media planning, buying, and advanced computer-aided design skills. This practical course encourages a personal journey of creativity, self-awareness, and innovative thinking.
Learning Outcomes
- The MA in Fashion Designing utilizes design thinking and communication skills, both visual and verbal, to effectively address the creative needs of brands and organizations.
- Construct comprehensive media buying and marketing strategies to boost brand recognition.
- Establish a brand’s visual and verbal identity that aligns with its core values and appeals to the target audience.
- Oversee and implement communication strategies across online and offline platforms.
- Develop creative assets such as mood boards, visuals, prints, and publications with a focus on innovation.
- Tailor messages to maximize profitability across diverse audience segments.
- Attain advanced digital and technical expertise while pursuing MA in Fashion Communication from JD Institute
- Gain an international perspective on fashion communication through interactive experiences like seminars, workshops, industry collaborations, and internships.
Career Opportunities
- Fashion Editor
- Fashion Writer
- Fashion Curator
- Visual Director
- Brand Spokesperson
- Marketing Strategist
- Copy Editor
- Fashion Critic
- Fashion Consultant
- Fashion Analyst
- Brand Manager
- Fashion Marketing Manager
- Fashion Blogger
- Visual Merchandiser
Reasons To Apply
The MA in Fashion Designing from JD Institute fosters the growth of a student’s unique creative identity while enhancing their ability to think innovatively. Designed to prepare students to address design-centric challenges with effective solutions, the curriculum ensures graduates possess the skills to lead and execute self-driven projects. With an MA in Fashion Communication, students are equipped to excel in visual and verbal communication across diverse platforms, including digital, print, web, film, and both conventional and emerging media formats.
- Develop an understanding of the issues facing the interior design industry and provide effective and adaptable solutions.
- Develop personalised design and problem solution methodologies; identify and develop areas of specialisation and expertise.
- Develop a strong design identity and philosophy, as well as gain digital competence in working.
- Associate and collaborate with various designers, firms and design colleges.
- Work on live interior design industry projects with industry experts as the curriculum demands.
Course Structure
Semester I
- Fashion History
- Design Thinking
- Communication Theory
- Graphic Tools-1
- Research Methodology
- Consumer Behavior
- Project Work
Semester II
- Journalism-1
- Graphic Tools -2
- Styling-1
- Fashion Forecasting
- Typography
- Fashion Law
- Project Work
Semester III
- Journalism-2
- Graphic Tools-3
- Visual Merchandising
- Styling-2
- Packaging Design
- Project Work
Semester IV
- Media Buying & Planning
- Editorial Content Management
- Digital Media Marketing
- Graphic Tools 4
- Management Practices
- Final Dissertation