MA in Fashion Communication
18/04/2024 2024-11-15 16:21MA in Fashion Communication
About Course
Master of Arts or MA in Fashion Communication is a two-year postgraduate program offered by JD Institute of Fashion Technology centres in Bengaluru, Cochin. The program aims to expand and explore the scope, potential and innovative capabilities of new media, visual communication and digital tools in the practice of fashion. Equipping students with the knowledge and skill needed to meet the demands of the current industry, the program encourages the cohort to identify and practice their own specialised interest and become professionals at it. Supported by a pedagogy that emphases on the versatile and adaptive nature of the field, fashion communication plays an integral role in fashion and public engagement.
MA in Fashion Communication provides the skill and platform to explore the field of fashion styling, photography and communication to create content that is guided by their own independent and personalised vision. Focuses on developing the creative and technical tools and aptitude, students explore old and new media methods. Through the course of the program, students develop the ability to apply the fundamentals of communication and explore new and established methodologies of its practice, with an emphasis on understanding and meeting the demands of its end-user.
Course Overview
MA in Fashion Communication is intended for students who wish to make a career in the field of creative communication such as fashion journalism, fashion styling, advertisement or any other media-related formats. It focuses on learning the methodologies of communication for different channels – new and established, and understanding the audience for effective articulation. The students develop an understanding and application of the basics of fashion, terminologies, major events that shaped fashion, design thinking, journalism, typography, editorial skills, photography, styling, media planning and buying and different CAD skills. This is a practice-based course that supports the student through a journey of self-realisation, creativity and innovation.
- Trains students to understand and integrate concepts such as sustainability, inclusivity and experiential design to improve and augment the experience of built spaces.
- To design spaces that complement the daily navigation of human life through a methodology that is functional, aesthetic, responsible and responsive.
- To build confidence in students to challenge themselves and to take up projects; equip them with the skills necessary to handle vendors; build awareness of the building codes in order to help them become entrepreneurs and in marketing their services.
- Build a strong portfolio that reflect their creative identity, skill and problem-solving methodologies.
- Development of the creative thinking capability of students and evaluating how they can meet the demand and challenges within specified time constraints.
- Students are given real-life exposure through site visits, research projects, store and factory visits and external projects.
Learning Outcomes
- Apply design thinking and visual and verbal communication skills into practice for understanding and meeting the creative needs of a brand/company efficiently and effectively.
- Create a media buying and marketing plan to enhance a brand’s visibility.
- Develop the visual and verbal identity of a brand/company that reflect the ethos and philosophy of the organisation and its targeted audience.
- Manage online/offline communication strategies and its execution.
- Create and develop innovative creatives including but not restricted to mood-boards, visuals, prints and books.
- Integrate message for maximum profitability, suited for several audiences.
- Develop extensive digital and technical proficiency.
- Develop a global understanding of the field of fashion communication through various talks, seminars, workshops, live industry projects and internships.
Career Opportunities
- Fashion Editor
- Fashion Writer
- Fashion Curator
- Visual Director
- Brand Spokesperson
- Marketing Strategist
- Copy Editor
- Fashion Critic
- Fashion Consultant
- Fashion Analyst
- Brand Manager
- Fashion Marketing Manager
- Fashion Blogger
- Visual Merchandiser
Reasons To Apply
Supporting the development of a student’s individual identity and innovative thinking ability, the program aims to equip students with the capability to identify and provide design directed problem-solution. A graduate of MA in Fashion Communication will develop the skills to lead and practice self-directed work for visual and verbal communication for digital, print, web, film and other traditional as well as new modes of publication and communication.
- Develop an understanding of the issues facing the interior design industry and provide effective and adaptable solutions.
- Develop personalised design and problem solution methodologies; identify and develop areas of specialisation and expertise.
- Develop a strong design identity and philosophy, as well as gain digital competence in working.
- Associate and collaborate with various designers, firms and design colleges.
- Work on live interior design industry projects with industry experts as the curriculum demands.
Course Structure
