Diploma in Visual Merchandising

About Course

Visual Merchandising is the art of presenting the product or service to the consumer, in a way that attracts the consumers to make their purchase. Visual Merchandising is a creative process that kindles the desire to buy.

The Diploma in Visual Merchandising offered by JD Institute Of Fashion Technology educates the students in multidisciplinary Visual Merchandising and branding experience, and students will learn to achieve a wide range of design skills that will include all aspects of visual retail display and fashion spaces.

Duration: 3 Months

Eligibility: SSC (10th Standard), +2 or graduation of any stream

Availability: Bangalore, Cochin

Course Overview

Students will be educated about the field of Retail & Visual Merchandising and Store Planning
Understanding of foundational theories and practical exercises.
Essential skills to create dynamic display presentations of any product or service.
Different experimental ways of presentations and practises to showcase the product or service and enhance the brand image among the consumers.
Window presentation, planogram, in-store display point and visual presentations are some of the methods of visual merchandising which are taught during the module .

Learning Outcomes

The role of the Visual Merchandiser and how effectively Visual Merchandising plays a major role in the retail industry.
Understanding the creation of an impactful and inspirational window for the customers while upholding the brand’s identity and aesthetics.
Knowledge of the fundamental Visual Merchandising techniques and practical utilization and implementation across the sales floor to assist with sales and increase in profits.

Career Opportunities

Retail Establishment
Museums
Department Stores
Galleries
Various Outlets
Theatre Companies
Fashion Stores
Marketing Agencies
Jewellery Stores
Accessory Stores
Print Media
Books And Publishing House

Reasons To Apply

Course Structure

Syllabus

Importance Of Shopping Environment
Elements And Principles Of Design
Color Theory
Exterior Presentation
Interior Presentation
Consumer Behavior
Brand Management
Trend Analysis And Forecasting
Material Exploration
CAD
Vendor Management
Draping And Styling Mannequins
Physical Elements Of Display
Final Display

Duration: 3 Months (Weekend)

Eligibility: SSC (10th Standard), +2 or graduation of any stream

Availability: Bengaluru | Cochin

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