Diploma in Visual Merchandising – 3 Months (Weekend) (JD Institute)
17/04/2024 2025-02-04 15:20Diploma in Visual Merchandising – 3 Months (Weekend) (JD Institute)
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About Course
Visual Merchandising is the creative art of showcasing products or services in a way that captivates customers and motivates them to make a purchase. This Diploma in Visual Merchandising offered by JD Institute of Fashion Technology equips students with the skills to craft compelling retail displays and branded environments.
The Diploma in Visual Merchandising provides a multidisciplinary learning experience, combining design, branding, and retail strategies. Students gain a comprehensive understanding of visual retail displays, fashion space design, and branding, ensuring they are well-prepared to create impactful and engaging consumer experiences.
Why Choose Diploma in Visual Merchandising from JD Institute?
Creating a pathway to mastering the art of creating visually compelling retail experiences, JD Institute’s Diploma in Visual Merchandising focuses on providing a balanced mix of design, branding, and consumer behavior insights, equipping students with the tools to make an impact in the retail sector. With experienced faculty, state-of-the-art infrastructure, hands-on projects and industry collaborations allow students to work on practical assignments, preparing them for real-world challenges. Once students graduate after completing a Diploma in Visual Merchandising, students leave with a professional portfolio that showcases their creative and technical abilities, ensuring they are well-prepared for roles in retail, fashion, and branding.
Course Overview
- Under Diploma in Visual Merchandising students will gain insights into the principles of retail display, visual merchandising techniques, and store planning, equipping them with a strong foundation in the field.
- The course emphasizes both foundational theories and practical exercises, ensuring a well-rounded understanding of visual merchandising concepts.
- Students will learn the essential skills to create engaging and impactful display presentations for a wide range of products and services.
- The Diploma in Visual Merchandising introduces experimental methods to present and showcase products effectively, helping enhance brand identity and connect with consumers.
- Key topics include window presentations, planograms, in-store display points, and other visual merchandising techniques, providing students with practical knowledge to excel in the industry.
Learning Outcomes
- After successful completion of the Diploma in Visual Merchandising from JD Institute students gain insights into the responsibilities of a Visual Merchandiser and understand how visual merchandising significantly impacts the retail industry.
- Learn how to design engaging and inspirational window displays that captivate customers while maintaining the brand’s identity and aesthetic values.
- Acquire foundational knowledge of visual merchandising strategies and their practical application on the sales floor to enhance customer engagement and drive revenue growth.
Career Opportunities
- Retail Establishment
- Museums
- Department Stores
- Galleries
- Various Outlets
- Theatre Companies
- Fashion Stores
- Marketing Agencies
- Jewellery Stores
- Accessory Stores
- Print Media
- Books And Publishing House
Reasons To Apply
- Widen knowledge on the subject
- Understand and curate layer as per the brand or client requirements
Course Structure
Syllabus
- Importance Of Shopping Environment
- Elements And Principles Of Design
- Color Theory
- Exterior Presentation
- Interior Presentation
- Consumer Behavior
- Brand Management
- Trend Analysis And Forecasting
- Material Exploration
- CAD
- Vendor Management
- Draping And Styling Mannequins
- Physical Elements Of Display
- Final Display