MBA in Fashion Business and Event Management
2 Years

MBA in Fashion Business and Event Management

design colleges in bangalore

About Course

The Master of Business Administration or MBA in Fashion Business and Event Management offered by JD Institute of Fashion Technology centres in  Bengaluru, Cochin, Hyderabad and Vijayawada. It is a two-year postgraduate program that integrates the business and management of creativity and business. The course provides a strategic and market-driven pedagogy which equip students with the skill and aptitude to establish their own brand or event management establishments.

MBA in Fashion Business and Event Management successfully integrates knowledge and learning in individuals who are interested in establishing their own businesses in the field of fashion –  be it a fashion product or a service. The program helps you develop the skills needed to establish and manage a fashion business by acquiring insights into how to run a brand/ event management enterprise, identify and apply correct marketing techniques and create a distinctive language for the business. It provides a holistic learning by taking the student on a journey – exploring business fundamentals, then progressing to understanding the language of fashion, and identifying different fashion products and its manufacturing; and finally learning to design and manage ideal events and spaces for an enriched and effective experience.

Course Overview

Learning Outcomes

Career Opportunities

Upon successful completion of the two-year MBA in Fashion Business and Event Management, and based on acquired skills and abilities, the graduates qualify for various roles that are not restricted to: Startups and Project Management; Business Owner; Business Consultant; Business Strategist; Marketing Manager; Retail Manager; Finance Manager; Freelance Project Manager; Brand Manager; Trend Forecaster.

Reasons To Apply

The program through its pedagogy fosters the development of skills and aptitude needed to organise and manage an effective business whether it caters to fashion or lifestyle. The students are also trained and familiarised with efficient decision making methodologies and processes in order to meet the needs and demands of the changing creative industries, through an approach that is versatile and adaptable. The course develops its students for a plethora of jobs including but not limited to Merchandising, Spaces, Finance, Marketing, Event Planning, Entrepreneurial Management, Production, Distribution and Sales of Fashion products.

Course Structure

Semester I
  • Fundamentals of Management
  • Organizational Behaviour
  • Managerial Economics
  • Accounts for Managers
  • Business Environment
  • Human Values
  •  Business Communication and Technical Writing Skills Lab
  • Computer Application Lab
  • Practice School I
Semester II
  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Research Methodology
  • Quantitative Techniques & Operation Research
  • Entrepreneurship Development and Innovation Management
  • Seminar on Contemporary Issues
  • Data Science Lab
  • Practice School II
Semester III
  • Entrepreneurship Development & Project Management
  • Strategic Management
  • Legal Aspects of Business
  • Elective I – Dynamics of Fashion
  • Elective I – Event Management & Planning
  • Elective I – Consumer Behaviour & Psychology
  • Elective I – Visual Merchandising
  • Managing Innovation
  • Summer Internship
Semester IV
  • Elective II – Brand Management
  • Elective II – Sourcing & Vendor Management
  • Elective II – Publicity & Media Management
  • Elective II – Exhibition & Space Design
  • Elective II – Event Production Process
  • Elective II – E Commerce
  • Business Policy
  • Summer Training Evaluation
  • Major Project
  • JD Design Awards

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