MBA in Fashion Business and Event Management
18/04/2024 2024-12-12 12:13MBA in Fashion Business and Event Management
About Course
Studying MBA in Fashion Design from JD Institute integrates creativity and business management into a structured postgraduate curriculum. The MBA in Fashion Business and Event Management from JD Institute stands out for its ability to seamlessly integrate the creative aspects of fashion with the strategic and operational principles of business management. With a curriculum designed to be both strategic and market-driven, the course aims to develop students into skilled professionals ready to establish their own fashion brands or event management enterprises.
This MBA in Fashion Design is a program that focuses on fostering entrepreneurial abilities in the fashion domain, whether for launching products or services. It enables students to understand the intricacies of managing a fashion brand or event, apply innovative marketing strategies, and build a distinct business identity. Students progress through a comprehensive learning journey—from acquiring business fundamentals to mastering fashion products and their production, and finally understanding how to design and manage events for a superior experience.
Why Choose MBA in Fashion Business and Event Management?
Offering a unique blend of creativity, strategic thinking and business acumen that sets professionals apart in these competitive industries, the MBA in Fashion Business and Event Management from JD Institute is the perfect choice. This specialized program equips students with a comprehensive understanding of fashion business strategies, branding, and global market dynamics while integrating the art of managing high-impact events that define brand identity and consumer experiences. With the fashion industry constantly evolving and events playing a pivotal role in brand storytelling and customer engagement, this MBA provides invaluable insights into trend forecasting, sustainability, and digital transformation.
Course Overview
- The MBA in Fashion Business and Event Management helps develop the foundational business acumen required to successfully launch and operate a fashion and lifestyle venture or manage an existing enterprise. Topics include Brand Dynamics, Organizational Behavior, Project Management, and Financial Management.
- Master effective communication strategies for B2B and B2C marketing through subjects such as Media Communications, Integrated Marketing Strategies, and Digital Services.
- Gain a comprehensive understanding of the fashion industry with subjects like Fashion Dynamics, Fashion Psychology, and Merchandising, focusing on customer experience and adaptability to industry shifts.
- Explore sustainable practices in fashion, technology, and future events to understand the present landscape and its implications for business opportunities with the MBA in Fashion Design from JD Institute.
- Engage in case studies, live discussions, and interactions with industry experts to discover specialization areas. This knowledge is further applied during internships, culminating in a dissertation reflecting the skills and insights acquired over the four semesters.
Learning Outcomes
- Students studying MBA in Fashion Business and Event Management will gain a comprehensive understanding of the current state and future possibilities of the interior design field, while also learning to identify and address contemporary challenges.
- Acquire deep knowledge of design philosophies and thinking, utilizing innovative and experimental methodologies.
- The MBA in Fashion Design from JD Institute enables explore and refine an individual specialization or area of expertise, keeping abreast of industry practices through hands-on projects and field visits.
- Cultivate entrepreneurial skills and develop the confidence to navigate the competitive design industry effectively.
- Achieve proficiency in digital and technical tools, enabling a career in interior design that aligns with technological advancements.
Career Opportunities
Upon successfully completing the two-year MBA in Fashion Business and Event Management, students are well-prepared for dynamic career paths in roles such as: Startup Leadership and Project Development; Entrepreneurship; Management Consulting; Strategic Business Planning; Marketing and Communications Management; Retail and Merchandising Leadership; Financial Operations Management; Freelance Project Consultancy; Brand Leadership; and Trend Analysis and Forecasting.
- Understanding and applying the skills and techniques required to become an effective and efficient fashion/lifestyle business entrepreneur and/or event manager.
- Identify the current and evolving working principles of the fashion industry; acquire the knowledge for understanding customer psyche, current market trends and future requirements of the industry.
- Use appropriate skills to work out the finance/budgeting of events and/or business and make effective decisions that promote and market fashion brands.
Reasons To Apply
Through its dynamic teaching approach, the MBA in Fashion Design from JD Institute program equips students with the expertise and aptitude required to run and manage businesses effectively across fashion and lifestyle sectors. The curriculum emphasizes decision-making techniques that help students respond to the ever-changing needs of creative industries with flexibility and innovation. Graduates are well-prepared for diverse roles, such as Merchandising, Space Design, Financial Planning, Marketing, Event Management, Business Entrepreneurship, Manufacturing, Logistics, and Sales in the fashion realm.
- Develop an understanding of the issues facing the interior design industry and provide effective and adaptable solutions.
- Develop personalised design and problem solution methodologies; identify and develop areas of specialisation and expertise.
- Develop a strong design identity and philosophy, as well as gain digital competence in working.
- Associate and collaborate with various designers, firms and design colleges.
- Work on live interior design industry projects with industry experts as the curriculum demands.
Course Structure
Semester I
- Fundamentals of Management
- Organizational Behaviour
- Managerial Economics
- Accounts for Managers
- Business Environment
- Human Values
- Business Communication and Technical Writing Skills Lab
- Computer Application Lab
- Practice School I
Semester II
- Human Resource Management
- Marketing Management
- Financial Management
- Research Methodology
- Quantitative Techniques & Operation Research
- Entrepreneurship Development and Innovation Management
- Seminar on Contemporary Issues
- Data Science Lab
- Practice School II
Semester III
- Entrepreneurship Development & Project Management
- Strategic Management
- Legal Aspects of Business
- Elective I – Dynamics of Fashion
- Elective I – Event Management & Planning
- Elective I – Consumer Behaviour & Psychology
- Elective I – Visual Merchandising
- Managing Innovation
- Summer Internship
Semester IV
- Elective II – Brand Management
- Elective II – Sourcing & Vendor Management
- Elective II – Publicity & Media Management
- Elective II – Exhibition & Space Design
- Elective II – Event Production Process
- Elective II – E Commerce
- Business Policy
- Summer Training Evaluation
- Major Project
- JD Design Awards