Colour psychology is the study of how colours affect human emotions, behaviour, and perceptions. The principles of colour psychology are relative, not absolute, with different meanings across cultures that evoke an individual’s emotions and create moods. Colour represents brand identity, packaging, and designs that influence attention, moods, and atmosphere, allowing them to express their personality and style, impacting the purchasing decision. 

How colours are related with motions: 

1. Primary Colours: Red, blue, and yellow colours are associated with energy, passion, love, trust, calmness, confidence, happiness, optimism, and sunshine. 
2. Secondary Colours: Orange, Green, and Purple are warmth and creativity; they represent nature, growth, harmony, excitement, luxury, and wisdom. 
3. Neutral Colours: Black, White, and Grey are all about power, elegance, mystery, purity, innocence, clarity, neutrality, balance, and sophistication. 
4. Earth Tones: Brown, Beige, and Tan are earthiness, stability, and comforting colours.
5. Pink tones represent softness, playfulness, femininity, and sweetness. 

Tools for colour psychology: By using various means, colours can be analysed and exhibited correctly. Colour wheels used for visual representation of colour and its relationship, colour palettes to curate colour blending, mood boards that represent emotions associated, online colour analysing resources for colour selection as Adobe Colour, Behance, dribble, and colour picks. 

Colour Psychology in Design: Colours are used for all the verticals in the industry for branding using colours that evoke desired emotions, packaging to create an appealing for the target consumers, fashion and interior use the colours to express creativity and personality for desired moods, in design it uses colour to keep the engagement exciting and demanding.

JD School of Design provides graphic design in Bachelor of Visual Arts in Graphic and Communication Design BVA GCD and MA in UI/UX specialisation for 4 and 2 years, guiding the scholars into the versatile and evolving field of designs and enabling them to understand the fundamentals of graphic design by exploring multiple communication tools with a focus on digital techniques. 

The program focusses on various historical, cultural, and social parameters that influence its practice. Scholars are also equipped with the ability to formulate new innovative and experimental ideas and approaches challenging the existing methodologies. They learn various skills in the fields of user interface design, advertising, gaming, drawing and communication formats, print, web, digital media, catalogues, and promotional publication design as new media designs. Various talks, seminars, live industry projects, and internships support scholars for experiential learning. 

Career opportunities: graphic designers, branding and marketing manager, packaging designer, communication designer, curator, multimedia designer, web designer, ui/ux designer, cinematographer, and freelance graphic designers.

Conclusion: JD Institute of Fashion Technology trains colour psychology in graphic design to create effective print, digital, and communication user experiences by exercising a thoughtful application of the elements and principles of design, colour theory, and various elements for successful communication narratives. It allows scholars to demonstrate critical thinking in creating impactful designs for the right audience.