Color of the Year and Why Should Designers Embrace it

What does the color of the year mean, and why should designers embrace it?

Color is well-thought-out to be the mother tongue of the subconscious. Every person expresses themselves by a cherry-picking variety of colors. Starting from selecting our clothes to choosing the perfect shade of lipstick and accessories, we are unceasingly trying to look flawless and to convey our individuality and sentiments.

Designers from all streams and consumer brands to keep up with their fast-paced industry change according to the consumers and colors that is during the “Resort” and “Pre-fall,” as stated by Michael Kors. Experimenting with colors and trends allows Designers to experiment with thoughts and ideas which are usually seasonal and can run for about three-to-six months.

The color of the year 2018 as published by Pantone is UltraViolet, a beautiful shade of purple which is dominating the whole of the Fashion Design, Interior Design and Jewelry Design

industries among others! Now the main question is what does the color of the year mean? What significance does it have? It is essential to understand that color is a fundamental thing. Every color has an implication. Moreover, many brands focus on adopting a specific tone which would enable them to make a style statement adhering to the company’s core values.

Pantone uses several alphanumeric codes to distinguish the different shades of colors and provides the designers with books for fashion and color so that they can start identifying each color with its code and not by the name.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

“As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands”, as quoted in Pantone.com

The color Ultraviolet is more than just another violet but is a blue based purple. At JD INSTITUTE OF FASHION TECHNOLOGY, we train our students in Fashion Design Course, Diploma Jewelry Design and Interior Design Course to be in alignment with trends and embark on ethical and sustainable design thinking. The magnanimity and power of what colors can do, need to be translated by trendsetters of the Industry.