JD Design Awards 2024

Megha Joseph

MSc Fashion Design and Management, Cochin

Chroma Flutter – JD Design Awards 2024

Megha Joseph, MSc Fashion Design and Management, is curating CHROMA FLUTTER – an avant-garde collection to be inspired from this spring/summer season by the life cycle of the butterfly. The collection pays a tribute to such transformation and will be in line with the forthcoming 2030 UN Sustainable Development Goal 5, towards gender equality.

ILLUSTRATIONS & BOARD

For instance, the egg represents the birth of the baby girl and all hardships her mother has to go through. The larva stage symbolizes the childhood of a girl, taking into account all the problems she has to experience at school and in family life. The pupa stage symbolizes the limited girl, much like how a larva is encased by a chrysalis. The third stage is that of an adult, posturing the woman to have finally bloomed. These are women who have overcome the societal projections and constraints that have been there; they are therefore free, powerful, and strong individuals.

When making this collection, I solely relied on the use of various kinds of fabrics and colors to accurately depict the life cycle of the butterfly. Though these phases are aware of all men and women, challenging was the material selection, as the use of variety would ensure that each piece distinctly reflects its respective stage in not only the life cycle but also in a woman’s life journey-a way of uplifting the mood and describing the spirit of each phase.

JDDA 2024

“Chroma Flutter” is a common theme that everyone could relate to and connect with. For the design, I used colors representing every phase of life. Besides the use of colors, I also used different textures so that I could effectively depict the distinctive phases; therefore, each garment mirrors its own respective phase. With this very careful selection of color and texture, each stage of the life cycle will strike your mind as soon as you see it.

Megha Joseph whose collection “Chroma Flutter”, symbolizes the transformative life cycle of a butterfly to celebrate gender equality. Each garment reflects a stage from girlhood to empowered womanhood. The Collection Was awarded Best Conceptual Collection

Megha Joseph

MSc Fashion Design and Management, Cochin

www.jddesignawards.com