The spunkiness of the snack brand Bingo Tedhe Medhe from ITC Foods was translated into works of art by the students of JD Institute of Fashion Technology, Cochin in November 2019. The ongoing art contest by the leading brand is conducted across the country inorder to curate talent from The Best Art and Design Schools in India.

The thought of creating inventive works of art with the snacks created buzz among the students who are used to snacking on the fun and tangy nibbles. The challenge was met with gusto and taking advantage of this inventive initiative, JEDIIIans put their creativity to the fore for the contest held at the JD Cochin premises. Whilst working on their art pieces, students also enjoyed eating the zesty snack. Amid the tom foolery and ribbing each other, the hardwork of the teams resulted in innovative pieces which were created with the snack and its packaging that revolved around the theme My Gully and Around the world. The pieces varied from Eagle House to representation of the world in different forms, social causes, religion, festival scene with elephant and Chenda Melam etc.

The winning team of the contest was the elaborate festival scene with elephant and Chenda Melam. All in all, an artful productive day that led to student engagement to establish innovative creative pursuits with a delightful snack.

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