Alruwh is Designed by Rashida Nafisathul Miziriya , student of Diploma in Fashion Design at JD Institute Of Fashion Technology Cochin, for JD Design Awards 2023.It’s Alruwh believed that success is only meant to be celebrated but ,so each and every ups and downs of life should be celebrated . And we humans are the ones  who make a bunch of mistakes and learn from it each and every day. And we all are free to make mistakes and learn from it to the point where it never hurts or harm others, celebrate the freedom to be whimsical and embrace your playful side with our delightful collection of women’s resort wear, inspired by human behavior occasional moments of silly, courageous ,struggles and hopeful along with carefree behavior. And I also believe that fashion should also be a medium to express your feelings, your thoughts, your ideas. Mostly it should also be able to express one’s unique personality and indulge in the joy of self expression. Each garment in this collection expresses the free state of a mind, the natural uniqueness and allowing something to be the way it is and how it wants to be. By infusing vibrant colors, quirky patterns and unconventional designs, the motive of this collection is to embrace the self love and hope and to build the better version of an individual.Each piece is thoughtfully crafted to bring a smile to your face and add a touch of playful charm to your resort wardrobe along with a strong statement.

The Young fashion designers were awarded for The Best Retail