AI (Artificial Intelligence) had never played a huge part in the beauty industry before the pandemic broke out. Whenever we needed a new lipstick for a girls night out we could just stop by at a departmental store closest to the destination, pick up a desired lipstick shade  and put it on. Obviously, things have gotten a bit more complicated the past year. The only safe way to try on makeup is to do it in the digital environment with the help of AI (artificial intelligence). It has been made possible for beauty addicts to try new makeup in just a few clicks.

Using artificial intelligence is not very difficult, especially because of it being added to our mobile applications.There are only a couple of steps to understand computer vision. Switch on your front-facing camera and let AI detect your facial landmarks, or focal points (these are your eyes, nose, lips, eyebrows, etc). Then the technology gets your face scanned, and leads you to the next step of trying on your makeup to pick out the right shades. Augmented reality uses computer vision technology to add real-time visual effects to the face. This combination of steps makes a new lipstick you want to buy glide onto your lips.

BEAUTY AND AI: TOP APPS

Covid-19 made women get used to the ‘new normal’ but it didn’t scrap the necessity to be and to feel like a Goddess. With all the beauty stores closed and shopping assistants unavailable, the popularity of computer vision applications grows to aid the situation.

Here are the top 5 computer vision future trends that are sure to save the beauty industry fro as long as this pandemic goes and keep customers open even after it’s over:

2. Beauty Products Search powered by AI

One of computer vision application’s future is the ‘Smart beauty products search’. Primarily, when you enter an online beauty store, you are provided with a questionnaire to fill with regard to the product you wish to find. Further, the parameters of your requirement will lead the AI  to give you the most suitable options, which can be done with AI-powered visual engines. This method of shopping not only saves the buyer’s time but also enhances their experience and increases the chances of a purchase.

4. AR Visual Effects for Makeup Try-ons 

Augmented Reality or AR effects increase the experience of online shopping. As consumers, we can try on trending lipstick shades and choose the one that suits best or let one see the after effect of an aging cream. That’s how AI works for the beauty industry. AR in online shopping, helps shoppers meet all their cosmetic needs at home.

AI or Artificial intelligence and the beauty industry have been going hand in hand for quite some time. But the new reality has enriched their connection, making AI the key to the beauty industry’s survival and development. Computer vision futures ranged up once unthinkable opportunities for cosmetic brands to please even the pickiest online customer.