In the fashion industry, creative direction is a booming career path. If you have the ability to visualise and execute according to the client’s needs, you’ll be in good shape. It is not necessary to be a fashion designer to work as a creative director. It’s a career path that few people in the fashion business have considered. Gen z has recently entered the fashion sector and has been attempting to explore creative direction. A creative director is the brand’s public face. During the debut of a new product or some other type of advertisement, a company relies on the creative director. A creative director’s role is to bring ideas to life.

What are the talents required while taking the first steps in a creative direction?

•   Identifying the brands ( mission, vision, and values)
•   Recognising the products and categorizations
•  Creative marketing, shoots, visual and audio curation

In the arts, fashion, and entertainment industries, creative direction is one of the most significant roles. The highest position in a design firm is of a creative director.

Skills Required:

• great interpersonal and leadership skills, as well as the ability to motivate the creative team to do their best
• To produce exceptional pitches, you’ll need strong writing and verbal communication skills, as well as presenting skills.
• a plethora of innovative ideas and a thorough understanding of the clients’ objectives
• awareness of contemporary advertising and design trends
• self-starting mindset and an open mind
• resilience in the face of adversity and deadlines grasp of how creative functions interact with other departments like finance and data management
• Talents in managing people, projects, and resources understanding of the tools and applications used in the creative process.

Responsibility:

• establishing a working atmosphere for the creative team and monitoring their ideas and projects
• assuming responsibility for the agency’s or department’s creative philosophy and output standard
• designing advertising or promotional campaign concepts If you work for an agency, you’ll be
• pitching concepts to clients, and if you work in-house, you’ll be presenting to directors.
• Managing a number of projects from beginning to end, adhering to deadlines, checking off on these projects before they are presented
• engaging with clients to keep them up to date and to point out any problem
• comprehending the agency’s or marketing department’s commercial elements. Recruiting and supervising the creative staff.

For visual communications media such as print, TV, and advertising, art directors develop design concepts and presentation methodologies. Workers who are directly involved in art or layout design are referred to as direct workers. They also specify material details such as font style and size, pictures, graphics, animation, video, and music, as well as the basic layout design or presentation method.

Other Responsibilities:

• Manage your own accounts and projects while staying within budget and time constraints.
• Consult with the heads of the creative, art, copywriting, or production departments to discuss customer needs and presentation ideas, as well as to organise creative operations.
• Clients should be shown the final layouts for approval.
• To prepare materials for typesetting or printing, mark up, paste, and finalise layouts, as well as write typographic instructions. Staff members’ art materials, copy materials, and proofs of printed text are reviewed and approved. Create and assist in the design of interfaces for multimedia games.

The Best Companies To Work For:

1) Amazon

2) Myntra

3) Ajio

4) Flipkart

Job Description:

• Collaborating with the production team/senior associates/product managers to get an understanding of the product requirements and comprehend the appropriate deliverable artwork to develop thoughts for media products or promotional campaigns
• Storyboarding or presenting concepts to the art directors and designers in the creative team
• Managing several projects from start to finish while adhering to timelines
• Hiring, developing, and managing the creative team
• Ensuring that all of the organization’s or client’s visuals are aligned with the overall brand
• Leading a team to generate intriguing and engaging screenplays
• Overseeing Shoots

By: Anila Wilson