There’s more to fashion than just fashion design and accessorising; fashion communication is a vital part and the backbone of the industry. It deals with managing various media to deliver the message of fashion and lifestyle. You can choose from various fields in fashion communication. Be it fashion branding, fashion journalism, public relations, visual merchandising, photography, broadcasting, media management, advertising in fashion, styling, graphic design, or creative direction. Enrol for a fashion communication course now and get your career started!

Read on to learn more about fashion communication, the fashion communication subjects you will learn once you pursue your master’s, and more.

What is Fashion Communication?

The fashion industry is witnessing new fashion businesses and brands daily and is rapidly developing. It is a necessity for these brands to create a unique identity for the highest visibility and impact.

Now, branding is challenging. The brand value, USP (unique selling proposition), and uniqueness are key factors in its success. Fashion communication works on design strategies, value points, portfolios, and many other aspects to build brand value and maintain its image.

Fashion communication is what makes businesses stand out and embrace their individuality. Due to technological and digital advancements, fashion communication has evolved, and now more than ever, its purpose is being held to high standards in a saturated consumer market.

Now you’re probably wondering, is fashion communication a good career? To work in fashion communication, you must have skills in your interest’s creative and technical domains. Also, you’ll have an added advantage in proficiency in writing and digital tools.

You can achieve this by enrolling in a bachelor of fashion communication or master in fashion communication course at one of the best fashion communication colleges in India, such as JD School of Design.

Moreover, we understand that the young and creative minds of the nation struggle to choose a speciality because there are so many fashion design courses available. Students who have a variety of options have a difficult time deciding between fashion design and fashion communication.

Fashion Communication vs Fashion design

Fashion designing is an umbrella term that covers fabrics, colours, patterns, styles, and trends in design in a particular fashion era. Fashion design includes clothes, trends, footwear, handbags, and accessories. Thus, fashion design is the study of a combination of these areas.

On the other hand, fashion communication is about developing, creating and giving fashion a voice through blogs, magazines, photography, fashion advertising, styling, graphic design of any visual representation, packaging, press releases, and verbal and visual communication.

Now that we’ve understood the difference between design and communication, take a look at career prospects in fashion communication.

Fashion Communication as a Career

Do you enjoy trying out new brands, reading fashion magazines, watching brand campaigns and appreciating the creative flair? Well, fashion communication is one of fashion’s fastest-growing subfields, thus making it an exciting career option for you.

• The fashion communication industry has witnessed a steady rise in the last few years in its dynamic market. It has given reliable momentum to individuals seeking new opportunities in the ever-evolving market.
• The industry’s growth is stable and can be strongly attributed to industry players and business opportunities created for clients and professionals.
• As a fashion commentator, you need to have an in-depth understanding of the domains related to the field and the pulse of modern times to communicate successfully in the ever-changing media environment.
• Fashion communication is a great career, considering it broadens your understanding of the industry. It challenges you to respond quickly and engage in constant conversation with consumers. You learn about novel concepts and cultural references you might not have learned otherwise.
• Through a collaborative and creative process, you will constantly learn and develop fresh approaches to satisfy the many demands of the market. It also includes service, design, development, marketing, and merchandising.
• Workplace fashion communication aims to convince individuals to avail of a fashion-related service or product. You must convey the brand’s message in an attractive, clear and concise manner so they feel good about the purchase before, during and after the buying process.

Masters in Fashion Communication

If you are interested in a career in creative communication, such as fashion journalism, fashion styling, advertising, or any other media-related fields, you must consider the MA in Fashion Communication program.

It focuses on knowing the audience for effective articulation and mastering the communication strategies for various media, both new and existing.

You will learn the fundamentals of fashion, terminologies,  journalism, significant and influential historical events in fashion, design thinking, typography, editorial skills, photography, styling, media buying and planning, and various CAD skills. This course is practice-based and aids the learner on their path to self-realization, creativity, and invention.

JD School of Design offers a two-year master’s course with four semesters.

The fashion communication and styling course focus on various design approaches for producing graphics and content to advertise a specific aesthetic. Additionally, types of visual expression, digital communication, and client requirements will be taught.

Check here for the eligibility criteria, course structure, and application process.

Job Profiles in Fashion Communication

To view the fashion industry differently, you must live, breathe and work in its diverse areas. According to Ambition box, the fashion communication salary in India for beginners is between INR 3.5-5 lakhs annually.

The following are some of the most desirable careers you can pursue as a fashion communicator:

• Creative Director,
• Fashion Blogger,
• Brand Manager,
• Fashion Analyst,
• Fashion Consultant,
• Fashion Critic,
• Copy Editor,
• Marketing Strategist,
• Fashion Curator,
• Fashion Writer, and Editor
• Stylist
• Fashion illustrator
• Fashion Journalist
• Visual Merchandiser
• Educator

Endnotes

Maintaining a career is more than just a job; it is a way of life. Pursuing this career is an exciting one, and the exposure is unmatched! Enrol for the Fashion Communication course at JD school of design, one of the best fashion communication colleges in India, for a well-structured, holistically developed fashion communication course.