What is streetwear?

Streetwear is casual, relaxed, and sophisticated garments, bags, accessories, and footgear encouraged by urban culture, skateboarding, hip-hop, and graffiti drawing. An informal, relaxed style of clothes such as graphic t-shirts, hoodies, sweatpants, sneakers, bold graphics, logos, athletic footwear, and branding a mix of high-end and affordable fashion focussing on comfort and practically that are influenced by music, art, and youth culture. Internet, social media, celebrity influences, streetwear festivals and events, fashion weeks, trade shows, collaborations, and limited-edition releases where fast fashion to luxury brands have adopted the styles in order to fulfil the cultural needs.

Types of Streetwear:

skatewear, hip-hop fashion, streetstyle, grunge, indie, alternative, and urbanwear are few of the kinds that brands such as Supreme, Nike, Adidas, Vans, Converse, Vetements, Palace Skateboards, and Champion focus on delivering streetwear to the consumers.

Inception of Streetwear:

In the 1970s and 1980s, the hip-hop culture in New York took the wave of streetwear, where skateboarding and punkrock culture movements emerged. In the early 2000s, surf and skate brands, music, graffiti art, and street culture gained popularity; luxury brands such as Louis Vuitton x Supreme started collaborating and promoted on social media that amplified streetwear in the 2010s, while celebrity endorsements influenced the visibility of the streetfashion culture.

JD Institute is a premium design-focused college offering undergraduate, masters, and postgraduate programs in fashion design and management, providing holistic teaching, industry experience, and entrepreneurship. The syllabus incorporates streetwear history and progression, urban philosophy, lifestyles, design values, practices, materials and textiles, branding, advertising, trend prediction study, sustainable streetwear practices, and teaming up with brands for hands-on experience with the supervision of the skilled mentors, guiding them through the expedition of knowledge learning, research, portfolio building, and participating in the ultimate design collection awards.

JD Institute Initiatives:

Streetwear-inspired fashion collections, branding, marketing campaigns, collaborative projects with brands and influencers, exhibitions, workshops and masterclasses, design competitions, panel discussions, and research and development on sustainable and innovative designs and styles are the takeaways the scholars experience on campus.

Conclusion: Streetwear, an urban fashion revolution, represents urban youth culture, fosters creativity and self-expression, bridging the gaps between music, culture, art, and fashion, challenging the traditional fashion norms, and democratising high-end fashion. JD Institute of Fashion Technology influences scholars to explore and appreciate fashion, styles, and embrace the newness and diversity of demographic demands.