Bunaai Utsav, a celebratory slow fashion event to showcase the rich cultural diversity of handlooms and handicrafts is brought to general public by the assiduous effort of JD Institute Fashion Technology, Hyderabad in association with L&T and Metro rail Hyderabad.

If you are in town this March 2022, you wouldn’t need a special invite for a fashion show. All you need to do is hop on to the metro rail in the rustic city of Hyderabad anywhere between Ameerpet and Hi-Tech City, you will be treated to the awe-inspiring sight of the metro rail cabins transform into a glossy runway for models showcasing the handloom heritage of Telangana state and world-renowned ikkats from Pochampally, narayanpet cotton, silks and khadi collection.

If catching a glimpse of the rich heritage and handloom that walks the length of the metro rail in Hyderabad doesn’t suffice, hop off at Ameerpet and head straight to Ameerpet Concourse area for there is so much more that awaits you in the heart of the city. A whole range of delightful art and handicrafts will be exhibited in two parts: Gongadi – The Deccan pride and Cheriyal art. Here are 10 things you need to know about Bunaai Utsav and how you can do your part to keep our culture and heritage alive and thriving.

1. Slow fashion awareness – The slow fashion is a fashion movement that bolsters and nourishes the art, creativity and the collective extensive repository of knowledge about handlooms and handicrafts of India. Creating awareness and educating the general public about the skilful artisans who have preserved the art and the ancient knowledge of handloom and weaving in all parts of India.

Bunaai Utsav is a celebration of all the hard toiling weavers and artisans who have contributed to our country’s pride and heritage. The event is your chance to celebrate the artisans and their knowledge, skill and dedication.

2. Handloom heritage of India – The rich and diverse handloom heritage of India is to be celebrated for all the eclectic contributions to the handloom and textile heritage of the world. Our country is the origin and home to countless gorgeous and rich handlooms and textiles. We as a proud and ancient country produce roughly 85 per cent of the world’s handwoven products and we have the most diversity and depth in the world of textile and handloom.

Our country’s contribution to the handloom and textile industry is unmatched. Each state has its own unique language and unique signature when it comes to weaving history and the skill is unparalleled with each of them rivalling the other within our own country.

3. Azadi Ki Amrit Mahotsav – Azadi ki Amrit Mahotsav is a country wide intensive campaign that encourages citizen awareness and participation to create Janandolan, the little drops in the ocean of our India’s cultural heritage. Bunai Utsav is a part of this enriching campaign to create awareness about handlooms and handicrafts in Telangana state of India.

More than creating awareness, Bunaai Utsav, a slow fashion event by JD Institute aims at educating general public of how to style handlooms in our everyday wear, from regular lounge wear to stunning show stoppers, the range of skill is truly endless. Also, allows you a glimpse of how to style your home and office interiors to proudly showcase the indigenous art and handicrafts with Cheriyal art and exclusively designed pieces of Gongadi décor. Art is for you and me to enjoy, it doesn’t all belong to the museum.

4. Post Pandemic support – We all had our share of plight to endure and overcome during the Covid-19 pandemic. The skilled artisans, weavers and craftsmen of India lived through the trying times and suffered to keep the art alive, for the ancient culture to be preserved and to see the light of the day for us and our next generation to delight, enjoy and be proud of. It befalls as our responsibility to play our part in keeping this rare art and the skilled artisans alive.

Bunaaivar is an initiative by JD Institute to keep the art of handlooms alive. We are equally humbled and proud to flaunt the handlooms of India every Wednesday. We actively choose the hard-toiling artisans who spend countless hours creating and perfecting a handloom over fast fashion. We hope it creates awareness and encourages everyone to adopt #Bunaaivar in their homes and offices for art, culture and heritage to flourish in our country. Catch a glimpse of slow fashion, how to style handlooms in your everyday wear, formal wear, party wear and so many more at our very own Bunaai Utsav in Hyderabad this March 2022.